FEATURE DOCUMENTARY
THE CLICK TRAP
THE CLICK TRAP exposes the alarming truths behind the digital advertising economy, worth hundreds of billions of dollars, showing the far-reaching impact it’s having on our lives, both on and offline. New advertising technology, monopolised by big tech companies, has turned hate and mis- and disinformation into a profitable business opportunity, which cyber scammers worldwide are also exploiting.
By revealing how this complex industry works, who controls it and who is choosing to fight back, THE CLICK TRAP questions whether a safer, fairer and more transparent digital ad business is possible in the future.
WATCH THE TRAILER
THE CLICK TRAP is a production by Polar Star Films and Yuzu Productions, in coproduction with ARTE France and RTVE, with the collaboration of RTS, RTBF, DPG Media, TeléQuébec, YLE and Al Asharq, with support of MEDIA Creative Europe, CNC, ICEC and Procirep-Angoa.
INTERNATIONAL SALES: Java Films